ESG-Rating: Animals Count more than Humans

Mistreating workers is not as important as mistreating animals.

Consumers play an active role in the application of ESG criteria, i.e. Environmental, Social, and corporate Governance data that refers to metrics related to intangible assets within the enterprise. A survey throws a dubious light on the values of American and German consumers.

According to a survey published by Statista, the number one reason to “cancel” a brand – or at least boycott or protest them – is the mistreatment of animals: “Animal cruelty was named as the top reasons why consumers would give up on a brand in all three countries included in the Cancel Culture survey which is a content special of the Statista Global Consumer Survey. 44 percent of the more than 1,500 U.S. respondents said they would give companies mistreating animals the boot, ahead of the mistreatment of workers at 41 percent. UK respondents saw things similarly, while in Germany, worker mistreatment only came in rank six after environmental harm, corruption, health concerns around products and racism.”