Category: Marketing
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Investment Guidelines of German Municipalities in Practice
US rating agencies remain at an advantage over their European competitors. As the practical example of regulation in Hesse shows, the investment guidelines for municipalities cement the dominant position of the US rating agencies for every rated investment. Even the German rating agencies are out of the question for most communities. Since the ratings of…
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Standard & Poor’s. But “S&P Global Ratings”, Who?
Standard & Poor’s gave away a strong name “Landor announced that it has provided brand strategy and design services to McGraw Hill Financial for the company’s bold new brand identity as S&P Global. Landor partnered with the company to create a new name and design system that confidently marks S&P Global as the leader in delivering…
^^^ RATING EVIDENCE GmbH 